AI skills across the organisation

AI spreads through an organisation quickly, often faster than the skill to use it well. DPG Media saw this and chose a structured approach: not waiting for everyone to figure it out alone, but laying a shared foundation.

Starting from the work

We did not start with the tool, but with the work. In every session participants brought their own tasks: an editorial piece, an analysis, a recurring process. We practised with those, so AI landed directly in tomorrow's work.

Skill, not tricks

The focus was on judgement: when do you trust AI output, when do you steer, and where does your own craft stay indispensable. That attitude seemed to make the difference between incidental use and lasting change.